This product, created for MIT530-Evaluation and
Change in Instructional Development, is a PowerPoint presentation of a plan to
diffuse the innovation of a technological change throughout a mythical
university system. The plan is heavily based on Everett Rogers' research on the diffusions of
innovations. It analyzes the potential problems of gaining acceptance of
the innovation and addresses them by enlisting the cooperation of potential
early adopters in training and new users, and gradually diffusing the innovation
further and further in the organization until it becomes widely accepted.
This diffusion plan grew out of a scenario presented by the course instructor. The scenario was based on a real-life situation. It was my job to analyze the situation, identify the problems, and develop a plan to gain acceptance for an organizational change. This was an individual project.
This diffusion plan caused me to look carefully at the intricate interplay of personalities, attitudes, experience and power that make up successful innovation. I find this aspect of Instructional Technology both challenging and exciting. When dealing in modern technology, the Instructional Technologist must be prepared not only to design and develop quality products, but to plan for their acceptance and use as well.
I included this diffusion plan as an example of my understanding of Rogers' principles of successful innovation. I included the PowerPoint to show my ability to create a presentation that succinctly outlines the points of the plan in an attractive format using a knowledge of the design principles for projected media.
Read the text version to see details and rationale for the plan.
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Domain of Utilization |
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| Competency | Artifacts | Rationale |
| Apply principles of selection and use of materials and techniques relevant to a multicultural society (e.g., non-print, print, mass media, hardware, software, and other audiovisual strategies). | Diffusion Plan | This artifact demonstrates the principles of selection of print, email, and telecommunications methods to diffuse an innovation. |
| Apply leadership techniques with individuals and groups (interpersonal skills, group dynamics, team building and diffusion of innovations). |
Diffusion Plan |
This
artifact demonstrates application of leadership and persuasion to reach
individuals and groups.
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| Promote the diffusion and adoption of the instructional development process. (Select strategies appropriate for promoting the diffusion and adoption of the instructional development process in a given setting and state a rationale for the strategies) |
Diffusion Plan
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This plan promotes diffusion of an instructional change in a university setting and details the rationale behind the plan. |
| Domain of Management | ||
| Competency | Job Description | Artifacts |
| Plan and implement organizational change. |
Diffusion Plan |
This
artifact is devoted to applying techniques of change in an organization. |
