What is Instructional Technology?
The Domain of Design
The Domain of Development
The Domain of Utilization
The Domain of Management
The Domain of Evaluation
Conclusion
Domain of Evaluation
As in the Domain of Management, it would be a mistake to view the Domain of
Evaluation as only occurring at the end of instruction or apart from the other
domains (AECT, 2001). Evaluation, the domain that concerns itself with determining the
adequacy of instruction, is prevalent in many areas of the Instructional Design
process (AECT, 2001). It is helpful if the designer has a knowledge of evaluation models, such as
Stufflebeam's CIPP (Context, Inputs, Process, Product) evaluation model
(Stufflebeam, 2003, p. 8), or Kirkpatrick's
Four Levels of Evaluation (Kirkpatrick, 1994), to guide him in this process. In the analysis phase, the Instructional Designer must gather and
analyze information from a variety of sources, such as surveys, interviews, and
questionnaires, and evaluate their relevance to the instructional design
project, employing his findings to amend and improve instruction. In the design
phase, the Instructional Designer writes objectives and creates their
corresponding test items to prepare criterion-referenced tests. These tests are
used to evaluate the effectiveness of the instruction for individual learners,
measuring how many of the objectives have been mastered. Before the
instructional design and development plan is implemented, formative evaluation
is done to discover areas of the plan that need to be changed in response to
learner feedback. Both one-to-one and small group formative evaluation is done
before the plan is ready for implementation. And, at the conclusion of the
delivery of instruction, summative evaluation is carried out to determine if the
instructional plan actually solved the performance problem it was aimed at.