Domain of Evaluation

Evaluation can best be described as the process of determining the effectiveness of learning. Seels and Richey suggest that
“evaluation procedures determine the adequacy of instruction.” Evaluation is a continuous process that occurs before, during,
and after instruction. During the design phase, the problem assessed must have a method of being measured. While designing,
performance objectives or criterion-reference testing methods are put into place to examine the success of obtaining the desired outcome or optimal performance.

Analysis, assessment and evaluation play an important role in the instructional design process and in instructional technology
itself. General systems theory, which typically guides the overall design process, provides the logic for the evaluation tasks
encountered by instructional technologies (Seels, 1993). Needs assessments, formative and summative evaluations and
criterion-referenced testing are prompted by the need to create self-regulated systems. They are also prompted by the belief
in the positive role of feedback. This domain grew as the educational research field grew. Evaluation domain is classified according to the object being evaluated. Common distinctions are programs, projects and products or materials (UNCW, 2001).

The four most common forms of evaluating used for evaluating the process and product of instruction include: Needs Assessment, Formative Evaluation, Summative Evaluation, and Criterion-referenced Testing. Click the following links to view the descriptions of each method of evaluation.

Kirkpatrick’s Model:

One of the most widely used model for evaluating training programs is one that was proposed in 1959 by Donald L. Kirkpatrick.
The model maintains that there are four levels to measure the quality or effectiveness of a training course. Each level has its
advantages and disadvantages. It is important to plan the evaluation process as the training is being planned. It is important to
consider all levels at the outset, even though only one or two levels may be used ultimately. Kirkpatrick's Model