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Design | Development | Utilization | Management | Evaluation
Domain of Management

The Domain of Management involves controlling instructional technology through planning, organizing, coordinating and supervising (Seels & Richy, 1994, p.49). The management domain is very critical for the success of implementation and delivery of instruction. Instructional designers organize the instructional project to operate effectively and efficiently. Since this process is a major foundation block for the field, the instructional designer can be described as a manager in their role in this domain. Examples of the roles an instructional designer demonstrate are: leadership skills , motivational skills, coaching, provides direction and support, monitors performance, delegates the step of the process, as well as practice excellent communication skills. As a manger the instructional designer’s responsibilities include planning and implementing all phases and steps of a technology project, such as setting timelines, milestones, job responsibilities, team assignments and tracking tasks, all of which are essential to meeting determined project goals. In conclusion, Phillips (2002) describes project management as the ability to administer a series of sequential tasks that result in a desired goal.

Below is a model showing how the Human Performance Technology Model is integrated into the instructional design process.

Graphic of the Human Performance Technology Model
Figure 1: Human Performance Technology Model adopted from http://www.ispi.org/services/whatshptmodel.pdf

The domain of management includes four sub-domains of theory and practice. Within each of these sub-domains there is a common set of tasks to be accomplished: organization, personnel hired and supervised, funds planned and accounted for, facilities developed and maintained, and short- and long-term goals established. The four areas are:

  • Project Management
  • Resource Management
  • Delivery System Management
  • Information Management

Project management as a concept, was “first introduced as efficient and effective way to bring together a group of people whose knowledge and expertise matched up to a unique situational and technical demands posed by a given work assignment” (Rothwell and Kazanas, 1992, p.264). Project managers negotiate, budget, install information monitoring systems, and evaluate progress and improvement. Project managers need a variety of skills and are responsible for all aspects of the project including establishing change teams, budgeting, facility management, and evaluating the progress of the project.

Resource management “involves planning, monitoring, and controlling resource support systems and services" (Seels & Richey, 1994, p. 51). Resources include people – from subject matter experts to learners, individuals, stakeholders and teams – as well as the budgets, time, space, equipment and materials required to produce and implement the instruction This includes documentation of cost effectiveness and justification of effectiveness or efficiency for learning as well as the resources of personnel, budget, supplies, time, facilities, and instructional resources.

Delivery System Management involves planning, monitoring and controlling 'the method by which distribution of instructional materials is organized' . . . [It is] a combination of medium and method of usage that is employed to present instructional information to a learner" (Seels & Richey, 1994, p. 51). This includes attention to hardware and software requirements, technical support for the users and developers, and process issues such as guidelines for designers, instructors, and ECIT support personnel.

Information Management
"involves planning, monitoring, and controlling the storage, transfer, or processing of information in order to provide resources for learning" (Seels & Richey, 1994, p. 51). The instructional designer must ensure that the necessary equipment and procedures are in place to provide consistent, reliable access to the information and that sufficient backup strategies are implemented to meet security needs.

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